AI Insights · Timothy · October 2025
Top 5 Word Puzzle Games on iOS in the UK: Q3 2025
Explore the performance of the top word puzzle games on iOS in the UK during Q3 2025, featuring download, revenue, and active user trends.
In the third quarter of 2025, the United Kingdom's iOS platform saw intriguing trends among the top-performing word puzzle games. According to Sensor Tower data, these games exhibited varied patterns in downloads, revenue, and active users.
NYT Games: Wordle & Crossword from The New York Times Company experienced a notable peak in weekly revenue at approximately $156.8K in late August. Downloads showed a significant increase in the same period, reaching around 23.7K, while weekly active users fluctuated, peaking at over 1M in late August.
Words With Friends Word Game by Zynga Inc. saw a mixed quarter. Revenue peaked at about $24.1K in early September, while downloads remained relatively steady, hovering around 1.9K to 2.1K. Active users grew steadily, ending the quarter at approximately 49K.
Wordscapes from PeopleFun, Inc. maintained consistent revenue, with a peak of $19.7K by the end of September. Downloads were highest at 12.4K in late August, but active users showed a declining trend, dropping to around 149.5K by the quarter's end.
Zen Word® - Relax Puzzle Game by Oakever Games demonstrated steady revenue growth, reaching a high of approximately $10.1K. Downloads peaked at 7.3K in late August, while active users saw a decline, ending the quarter at just under 100K.
Lastly, Scrabble® GO - New Word Game from Scopely, Inc. displayed a steady decline in revenue, concluding the quarter at $6.6K. Downloads peaked at 5.2K in early September, but active user numbers decreased, finishing at about 138K.
These insights from Sensor Tower highlight the dynamic nature of the word puzzle game market on iOS in the UK, with each game showing distinct trends across various metrics.
